Let's talk about the best FYC campaign of the year. The one where Pixar tries to build a case for Toy Story 3 as the Best Picture of the year, not just a nominee. Pixar won't be happy to just get the annual ghetto Oscar for Animated Feature, they want the big one. Do you believe this is possible? I can't say that I do...
Or, rather, it's possible but not bloody likely. A good correlation might be the foreign language film category. They also have their own category and very few have ever been nominated for Best Picture and none have won (the closest to a "foreign" winner is Slumdog Millionaire which is technically a British film but is partially in Hindi).
But let's look at the ads themselves, from worst to best, which use "Not since _____ " to compare TS3 to previous Best Picture winners.
Here's the two I find most problematic. I can't think, other than gender, how Jesse connects to Annie Hall (1977)? From body language to clothing, speaking patterns to personality, Jessie and Annie couldn't be any more different. And I can't see the connection in the photo either. The "Not since Titanic" ad is gorgeously composed but...
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