This is old news but after 18 weeks in theaters some of you still aren't able to see Little Children, are you? 18 Weeks! and the widest they've gone is 115 theaters? I keep trying to suss out the business plan behind this.
______Executive: Let's spend gazillions to create awareness and then
______not let people buy the product we're selling!
______Executive Sycophant: Brilliant.
Imagine if they did this with other products pushed with multi million dollar campaigns. You go to the store: "I'm sorry. We only sell that product in New York and Los Angeles. buh bye" Now there are people out there (and some of them are critic friends of mine) who will tell you this is a blessing in disguise. But still... It has to be the most puzzling release of 2006. They didn't capitalize on the reviews. They missed the window of Kate Winslet's promotional push. They didn't go crazy once they achieved a pretty good Oscar nomination tally. Do they actually think they're going to win Oscars? They aren't. What's the rationale? I don't claim to be smart about the business side of Hollywood so someone help me out in the comments. Am I missing something really obvious? Even if theatrical release is just a commercial for DVD shouldn't they try and make the commercial better?