Have any of you seen the new "wake up" commercial for Quaker Oats? It's one of those commercials that would look right at home during the Olympics, as it's full of gorgeous images of Americana, sunrise, sports and other daily wholesome endeavors like the building of skyscrapers. If I hadn't been looking away from my telly when it aired, I doubt I would have made the connection but the entire commercial is scored to the opening theme of Birth (2004). Alexandre Desplat is arguably the best movie composer working so why shouldn't his scores live on past their movies?
The commercial voiceover goes like so...
Wake up America. It's morning and morning is amazing: it's when we charge into the future, when we blasted off for the moon, scaled the heighest peak, and flew for the very first time. Morning starts and changes everything. It's a clean slate, a fresh start.You know what's amazing, oatmeal eaters of the world? Watching Nicole Kidman as Anna fall under the spell of a 10 year old boy who may or may not be her dead husband reincarnated. That's what's amazing. Though, I have to admit Anna's "trailblazing" does not exactly provide her with a clean slate or a fresh start.
So come dreamers and trailblazers, champions ...come builders. It's morning. Wake up and be amazing.
Does your breakfast make you amazing?
And she does need to wake the hell up.
Wake up Anna. Wake up.