I don't recall exactly when the multiple character poster trend began. I want to say with The Lord of the Rings trilogy but it was probably much earlier. Now it's de rigeur for would be blockbusters: a variety of teaser posters must introduce the principal cast. Here's one from Hairspray for "Velma Von Tussle" (you can see the others here) . You know I chose this one because it reintroduces my personal goddess. Appropriately enough this posters tagline is "tease it up. " Pfeiffer is a tease too, you know, what with all the semi retirement and cancelled projects. This role was originated by Debbie Harry in the 1988 John Waters comedy (those who haven't seen it, do so might quick. You won't be disappointed) Hairspray has since been adapted into a Broadway musical and now makes the trek back to film. Wish it better luck than The Producers had with the same doubled adaptation process. Anyway... if anyone can own a role already superbly realized by another icon, it's La Pfeiffer. For all her skittishness about actually working, she's a fearless actor once the camera is on.
The Simpsons Movie is also coming out this summer and we keep hearing outrageous things. As if to say 'I told you so' here's Bart ---> (you can see the rest here). I did a double take when I saw it, it's so out there. That never happens looking at movie posters. Hilarious.
Most advertising trends get annoying through repetition but I love this particular fad. I only wish we could travel back in time and get posters for other movies that totally deserved the "introducing..." approach. The ones that came instantly to mind for me were Boogie Nights , The Breakfast Club and Clue --maybe one of the Christopher Guest mockumentaries. They would have totally lent themselves to this marketing routine.
Amber Waves "the foxiest bitch in the world"
Rollergirl "she never takes her skates off!"
Think of the posters to frame or otherwise cherish. Your favorite movie character all by his or herself on your wall.